Get ready for 24 Hours in Farming, also known as #FARM24, agricultures biggest digital extravaganza that showcases the extraordinary role of British farmers to the general public as the nation’s most trusted food producers and guardians of our iconic countryside.
Starting at 5am, August 3, farmers and industry organisations throughout the UK will join forces once again, harnessing the immense power of social media to bring farming closer to the masses.
Supported by Morrisons, this flagship campaign will highlight what a typical day in agriculture can look like and educate consumers on the incredible journey from field to fork.
Keep an eye out on social media #FARM24 and follow the campaign.
It isn’t just for farmers, but foodies too!