HOT-SHOT film-makers from a Plymouth school have conjured up talking cows to sell ice cream in an advertisement to be shown on regional television and the internet.

HOT-SHOT film-makers from a Plymouth school have conjured up talking cows to sell ice cream in an advertisement to be shown on regional television and the internet.
Youngsters from Hele’s School in Plympton filmed and then edited Daisy and her friends to promote Langage Farm ice cream.
They then dubbed their own voices to match the mouths of the animals and dressed up as South West stereotypes, such as a surfer.

The five students won a city-wide competition where schools worked with local businesses to make a 30-second advert.
‘Experts in their Field’ will now be screened on ITV Westcountry and shown on the channel’s website this month.
Production crew Diggin’ The Hele’s worked with media professionals at Plymouth College of Art and Design in a contest run by ITV and Plymouth Media Partnerships. Nine teams from five city schools and colleges took up the challenge.
Adverts were made for products as diverse as automobile parts, fruit juice and fancy dress costumes and services ranging from carpet cleaning to further education.

Hele’s Year 10 pupils Rachel Knight, Mark Helliwell, Alex Nursey, Martin Steward and Laura Elver had guidance on everything from editing to broadcast regulations and guidelines.
But they scripted, shot and edited the advert themselves.

http://www.youtube.com/watch?v=ePINdNr7u2M

Media teacher Gareth Tucker said that the team met with managers at Langage and made a film to reflect the firm’s idea of their cows having personality and emphasising the South West roots. He added: “They had about an hour’s footage. Luckily cows are quite curious and did not run away from the camera. The biggest problem was the weather.
“We wanted to promote the sunny South West but we had to wait for the right weather. We were lucky to have two mornings of sunshine to shoot the advert.”
The girls in the group voiced the cows, and they all dressed up as different regional stereotypes.

Mr. Tucker said: “We are delighted to win. They won a video camera for the school and each had a £20 HMV gift voucher. They also had lots of ice cream.”
Langage Farm’s Richard Scutt said: “They came up with some fantastic things. We just showed them around and talked about the processes and they did the rest really.”
The company has been working with the school over the past couple of years on several projects.